Sony Pictures Entertainment India and Nissan Motors have formed a unique marketing partnership for the highly anticipated film ‘Gran Turismo’, a film about a group of underdogs who challenge the elite world of motorsports. The film, set to premiere in India on August 25, 2023, showcases the true story of overcoming obstacles and changing the racing landscape.
Gran Turismo is an inspiring and thrilling story about a team of unlikely underdogs, including a struggling gamer, a failed former racecar driver, and an idealistic motorsport executive. The film celebrates the legacy of GT Academy and Nissan’s progressive challenger mindset in motorsports, highlighting the brand’s bold “dare to do” DNA and empowering young talents to achieve aspirations and believe in themselves.
The film showcases Nissan’s commitment to empowering young talents and proving that nothing is impossible when fuelled from within. Mr. Mohan Wilson, Director – Marketing, Product & Customer Experience, Nissan Motors India Pvt Ltd (NMIPL), said, “We believe that by sharing this remarkable story together with Sony we inspire others to chase their dreams fearlessly in a time when Nissan is also embarking on a new journey for the brand in India”.