Sunfeast YiPPee!, a leading instant noodles and pasta brand, has introduced a new variant, YiPPee! WOW Masala noodles, which offers a unique masaledar flavor at a competitive price of Rs.10 per pack (50g). The brand aims to cater to consumers who are looking for high-quality masaledar instant noodles at a convenient price.
The brand is available in multiple markets across India, including Maharashtra, Delhi, Uttar Pradesh, Haryana, West Bengal, Rajasthan, Karnataka, Assam, Gujarat, Madhya Pradesh, Bihar, Jharkhand, and Chhattisgarh, and will soon be available in e-commerce and quick-commerce platforms. The flagship Magic Masala variant remains a key growth driver for the brand.
Talking about the launch, Mr. Suresh Chand, VP & Head of Marketing, Snacks, Noodles and Pasta, ITC Foods commented, “Our flagship Magic Masala variant continues to be our key growth driver since launch. However, with YiPPee! WOW masala, we are looking to satiate consumers with a differentiated and delicious flavour of instant noodles. We are confident that this masaaledar noodles will be appreciated and enjoyed by consumers.”