Dettol, India’s most trusted germ protection brand, reformulates its original liquid hand wash to provide a moisture seal benefit along with ensuring 99.99% germ protection. With enhanced ingredients, the new dermatologically tested Dettol liquid hand wash leaves the hands feeling soft and gentle after every wash.
Dettol has been providing superior hand hygiene solutions since its inception, educating consumers that soap sharing can lead to germs sharing. The improved liquid hand wash is the first reformulation in the category for Dettol after 5 years, offering 99.99% germ protection and addressing one of the biggest consumer issues in frequent hand washing: dryness of hands. The new and improved moisture seal formula leaves hands soft and has a mild pleasant fragrance, ensuring every drop of hand wash is pure and untouched.
Commenting on the product launch, Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt said, “This year we are launching the biggest reformulation on our flagship Dettol Liquid Hand wash product delivering an all-in-one superior solution that combines Dettol’s trusted germ protection with a sensorially rich experience by offering moisture seal formula which together leave hands clean, healthy and soft after every hand wash.”