In line with its purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come, Nestlé India has launched Resource Activ, a multi-benefit, high protein supplement designed to cater to the wellness needs of active millennials. With its unique ‘New Edge Formula’, Resource Activ has high quality proteins for muscles, enriched calcium and vitamin-D for bone health and hyaluronate for skin health. It also contains fiber and immune nutrients. Resource Activ seeks to address the nutritional need gaps of the millennials through supplementation.
The protein supplement market is expanding, but there’s a need for tailored products for individuals after 30. Studies show that after 30 years, muscle mass loss, bone density reduction, tissue breakdown, and signs of aging are common.
Resource Activis, a customized supplement, addresses these needs by promoting muscle, energy, bone, and skin health. It’s available in vanilla biscuit flavour. Mr. Suresh Narayanan, Chairman and Managing Director, Nestlé India said, “We are confident that the brand would be able to supplement the nutritional needs of the active millennials and help them lead an active life.” Resource Activ will be available on ecommerce and across 11 cities at national pharmacies and local chemists in Delhi NCR, Kolkata, Mumbai, Pune, Hyderabad, Bangalore, Chennai, Coimbatore, Kochi, Kozhikode, and Thiruvananthapuram.