Nescafé Ready-To-Drink (RTD) cold coffee has launched an inspiring new campaign “Thoda Aur Machaa”. Through a 3-part video series the campaign brings forth stories of real Gen Z heroes who believe that their actions and attitude can make a meaningful impact.
Malhar Kalambe 23 year old, founder of NGO “Beach Please” shared his thoughts. Animal rights activist Zabi Khan featuring in this campaign commented that animal rights are as important as human rights.
Rayna Singh, an 18-year-old, teaches self-defense to girls in underprivileged areas. The campaign is conceptualized in partnership with Lowe Lintas. Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas Gurugram office stated that in a very refreshing, clutter-breaking format Nescafé RTD cold-coffee encourages the youth. It plans to partner with youth-centric platforms to celebrate more such real Gen Z heroes. The idea of the campaign will be extended to relevant consumption occasions for Nescafé RTD cold coffee – like food accompaniment, travel, colleges, tourist pitstops etc. This campaign will be promoted nationally across digital and social media platforms Instagram, Facebook, YouTube and OTT platforms like SonyLIV.
The Head of Dairy Business at Nestlé India Mehernosh Malia said, “We are super-inspired by the real stories of these young heroes. There are 100s of such stories – Malhar, Zabi and Rayna are the first stories amongst them that we would like to share with you.”