Myntra’s Big Fashion Festival, beginning October 8, is set to provide a fresh boost to India’s fashion and lifestyle consumption, with the platform bringing more than 8 million styles, 100-plus new launches and 21,000 emerging brands and labels to the festive market.
The scale-up reflects growing opportunities for both established and emerging businesses, particularly as Myntra expects stronger demand from metro and non-metro markets. As many as 13,000 emerging brands will make their BFF debut, gaining access to Myntra’s 80 million-plus monthly active users through technology, business insights and its creator ecosystem.
The assortment spans ethnic and western wear, beauty, sports, jewellery, watches, home and lifestyle. Established names such as H&M, MANGO, Levi’s, Nike, adidas and Tommy Hilfiger will participate, while new launches include international brands such as Sisley, Juicy Couture and Kylie Cosmetics.
Celebrity-led collaborations, including Levi’s X Alia Bhatt, Ritu Kumar X Kareena Kapoor and KALKI X Janhvi Kapoor, are expected to strengthen consumer engagement, alongside international partnerships such as Calvin Klein X Sadie Sink.
Technology is another key growth driver. M-Now will offer 1.5 lakh styles from 1,500 brands across 12 cities, with deliveries starting in 30 minutes. AI tools including MyFashionGPT, My Stylist and Size & Fit Intelligence will support personalised shopping.
Myntra has created over 26,000 seasonal jobs to meet anticipated festive demand.