Myntra announces the arrival of its ‘Big Fashion Festival’, the festive season’s most awaited shopping carnival for fashion, lifestyle and beauty products, across categories, slated to be held between October 3 and 10. Early Access dates for Myntra Insiders, Myntra’s loyalty programme members, are October 1 and 2. The 8-day event offers a one-of-a-kind opportunity for shoppers to pick the latest designs and styles, especially ethnic wear, from popular brands like BIBA, W, Libas Anouk, to revel in festive spirits throughout the year.
Myntra is focused on making the Big Fashion Festival even trendier, bigger and better than its previous editions. . Myntra expects over 5.5 million customers to shop during the current edition of the event, with 1.1 million first-time shoppers, shopping for their festive needs during the event. Speaking about the Big Fashion Festival, Amar Nagaram, CEO Myntra, said, “We are delighted to usher in the festive season with the Big Fashion Festival and make this year’s festive shopping the most memorable one for our growing customer base”. Early Access will commence on October 1 starting at midnight and all customers will also be able to unlock 10% additional savings with ICICI Bank and Kotak MahindraBank credit and debit cards.
