Myntra, India’s leading fashion, beauty and lifestyle destination, announced on Monday that it is on track to welcome 15 million new users from non-metros on the app. The 18th edition of Myntra’s biannual End of Reason Sale (EORS) is set to enthrall millions with over 20 lakh fashion, beauty and lifestyle products from over 6,000 leading brands.
The company is geared to handle 9 lakh concurrent users at peak. Myntra’s over 17,000 MENSA network of Kirana partners will play an important role in enabling the seamless delivery of orders across the country. Nandita Sinha, CEO, Myntra said, “Our effort has been to ensure every customer cohort, be it GenZ or millennials, or our customers from T2&3 cities, or beauty enthusiasts get enthralled by unmatched offers and have a delightful shopping experience through the pioneering tech enhancements and features on Myntra.”
Categories that are expected to see heightened traction from consumers during EORS 18 include — Men’s Casual Wear, Women’s Ethnic, Women’s Western wear, Beauty and Personal Care, Watches and Wearables, Home and Furnishing, Summer Essentials, Work wear and Kids wear.
