Muthoot Microfin, India’s second-largest NBFC-MFI, has announced its strategic entry into the Northeast with the launch of its first branch in Assam. The company inaugurated its debut branch in Mirza, Guwahati on July 29, marking its presence in 21 states and union territories across India. The newly launched Guwahati branch is strategically positioned to serve both the city’s urban population and surrounding rural communities. With this move, Muthoot Microfin aims to expand access to rural credit, strengthen the local financial ecosystem, and promote inclusive growth in the region.
Assam, with its vibrant micro-enterprise culture and strong base of women-led businesses, presents a promising market for microfinance.
Commenting on this development Sadaf Sayeed, CEO, Muthoot Microfin, said, “Assam represents more than a new market, it reflects the entrepreneurial resilience and untapped potential of India’s Northeast. Our presence here is rooted in our commitment to bridging financial access gaps, and promoting responsible credit practices. As a company that serves millions across rural India, we understand the importance of tailoring our approach to regional needs, and we are committed to working closely with local communities to create lasting value.”
In Guwahati, the expansion is expected to significantly enhance financial services for underserved segments, especially women entrepreneurs. Local stakeholders have welcomed the move as a step towards greater economic participation and self-reliance.
Muthoot Microfin’s entry into Assam will also include financial literacy initiatives and capacity-building efforts, furthering its mission of empowering women and fostering sustainable, grassroots entrepreneurship across rural India.