Mountain Dew is all set to inspire the youth of India to push boundaries and move beyond fear and self-doubt through its Darr Ke Aage Jeet Hai campaign this year. The beverage brand has unveiled its new power packed TVC featuring Bollywood superstar and brand ambassador Hrithik Roshan. ,The film has been shot on the top of the world’s tallest building –Emaar’s Burj Khalifa in Dubai
The Mountain Dew TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. This TVC is a reiteration of Mountain Dew’s belief that in the face of any challenge there are 2 choices; either succumb to fear & turn back or overcome the fear & move ahead. Mountain Dew is available in single/multi serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.
Speaking about his experience of shooting the TVC, brand ambassador Hrithik Roshan said, “. It was a thrilling experience to shoot this TVC on Burj Khalifa and I am confident that this adventurous film will resonate strongly with my viewers.”