Mother’s Recipe, a legacy Indian food brand trusted by families for generations, has launched a new festive campaign titled “MOM FU: Maa ka pyaar in a new avatar” to promote its Recipe Sauces range across the North East. The campaign, which runs from December 22, 2025 to the first week of January 2026, focuses on blending exciting Pan Asian flavours with the warmth and familiarity of home-style cooking.
The digital-led outreach is being rolled out across Guwahati, Dimapur, Agartala and Aizawl, with content crafted to suit local preferences and festive food habits. The initiative aims to build awareness of the brand’s sauces by highlighting their authentic taste and easy-to-use format for everyday meals.
Sanjana Desai, Executive Director, Mother’s Recipe, said the campaign celebrates the way mothers make food special even when time is limited. “With our Recipe Sauces, we are bringing together exciting flavour and the comfort of Maa ka pyaar. The North East has a strong food culture and a real love for bold taste, so it felt like the perfect place to tell this story,” she said. The campaign uses influencer collaborations and relatable cooking moments to show how families can create quick, flavourful meals while retaining the warmth of home cooking. Mother’s Recipe says the initiative reinforces its belief that the best meals always carry the comfort of a mother’s love.