Mortein, one of the world’s leading pest control brands, has announced the relaunch of its age-old nemesis – Louie, in its new avatar as Louie the mosquito. The new and more powerful brand mascot- Louie is re-introduced to the Indian audience after a gap of five years. Mortein launched Louie the mosquito in India in 2004to spread awareness around pest and mosquito borne diseases and is an adaptation of Louie the Fly, drawn and animated by Geoffrey Morgan Pike having appeared in many animated TV commercials.
With Mortein committed to One Health, One Planet, One Future, itfocuses on making India malaria-free by 2030. More than 95% of Indian population is at risk of contracting mosquito borne diseases today, Louie’s come-back will help Mortein reach out to today’s youth to create more awareness on these pests. Commenting on the relaunch, Mr. Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt- South Asia said, “Intending to reconnect the mascot with consumers; ‘Louie’; Mortein’s age old nemesis and famous villain will add a nostalgic flavor to its iconic jingle in the latest TVC while increasing awareness of managing and controlling pests. This will further help in accomplishing our mission of ‘Making India Malaria free’ by 2030.”