Moneyboxx Finance Ltd., a BSE-listed NBFC known for empowering underserved micro and small enterprises, has announced its association as an Associate Sponsor for Team Sobisco Smashers Malda in the ongoing Bengal Pro T20 League 2025. The move marks a strategic push by the company to build brand equity at the grassroots level by tapping into regional cricket’s growing popularity.
As part of the sponsorship, Moneyboxx will enjoy prominent trouser branding on both legs of the team’s kit during the league, which runs from June 11 to 28 with eight teams competing in 31 matches. The partnership, according to Moneyboxx Co-founder Mr. Mayur Modi, celebrates the “shared spirit of hustle, heart, and hope” between cricket and entrepreneurship.
The initiative is expected to significantly boost Moneyboxx’s visibility in Tier 2 and Tier 3 markets where the company currently operates 163 branches across 12 states. The Bengal Pro T20 League, now in its second edition, features notable players including Mohammad Shami and Manoj Tiwari, making it a strong community-driven platform. The partnership is a promising branding opportunity. Cricket in the region has a massive following, and Moneyboxx’s presence in the league could drive stronger brand recall among local entrepreneurs and youth audiences.