Moj, has launched its first-ever cooking competition, Kitchen Ministers of India, across 21 states in India. This unique digital hunt gives Moj users a chance to present traditional delicacies from their states and bag the title of ‘Kitchen Minister’ of that state. The month-long campaign, starting January 25, will give foodies an opportunity to showcase their talent not only on Moj but also to a panel of celebrated chefs – Sanjeev Kapoor and Ajay Chopra.
Each participant will be required to prepare one traditional dish that truly represents the heart of the culinary culture of their state. Through the one-month competition, Chef Ajay Chopra will also mentor the participants by sharing tips on how to master the traditional recipes and present them through videos.
The ‘Kitchen Minister’ from each state will be declared in the month of March and will receive Amazon/Flipkart vouchers worth INR 25,000 each. Apart from that, weekly titles, such as Swag Kitchen Minister, Fashionable Kitchen Minister, Chopping Kitchen Minister, Humorous Kitchen Minister, Presentable Kitchen Minister, and Cuteness Kitchen Minister, will be presented to select participants. Commenting on the collaboration, ChefAjay Chopra said, “I am thrilled to reconnect with our roots and discover different cooking styles through mentoring India’s budding home-chefs.”