Mobil, a leading brand of engine oil in India has partnered with the most awaited action thriller ‘Vikram Vedha’ slated for a worldwide release on September 30 in over 100 countries. Through its partnership with this much-awaited film starring Hrithik Roshan, Saif Ali Khan and Radhika Apte, Mobil aims to highlight its brand values of driving human progress, building confidence, and enabling customers to unlock their true potential.
The film features Mobil Super Moto engine oil, which stands out in the industry for the high levels of protection it offers to two-wheeler engines. The partnership further builds on Mobil’s ongoing campaign, FarakLaakarDekhiye, which highlights the importance of engine protection.
Across the entire customer journey, Mobil serves as an integral partner by adding to the confidence of customers that they have made the right choice for their automobiles. Commenting on the association, Vipin Rana, CEO, ExxonMobil Lubricants Pvt Ltd, said, “Motorists have various choices, but knowing what is best for them is key to protecting their vehicles and ensuring their own safety. Through our association with the film, we want to reiterate that prioritizing one’s wellness by making the right choices is important.”