Global star Millie Bobby Brown, known worldwide for her iconic role in Netflix’s Stranger Things, has joined Yas Island as its newest Brand Ambassador, marking a high-profile crossover as fans gear up for the show’s season finale. Brown’s adventurous energy and global appeal are set to bring a fresh wave of excitement to the leading leisure and entertainment destination in Abu Dhabi.
In a playful nod to her Stranger Things character Eleven, Brown appeared in the Byers’ living room with the famous alphabet wall lighting up to reveal “YAS,” teasing her new journey. Liam Findlay, CEO of Miral Destinations, said, “Millie represents everything Yas Island stands for: imagination, adventure, and pure, unforgettable fun. As the world says goodbye to Eleven, we’re thrilled to say hello to Millie.”
The announcement coincides with the launch of Stranger Things: The Experience at Yas Island, offering fans an immersive dive into the universe of Hawkins and the mysterious Upside Down. Visitors can now experience interactive adventures, themed attractions, and exclusive photo opportunities with sets inspired by the hit series. In Kolkata, the partnership is expected to significantly boost interest among the city’s young and millennial audiences, who are avid fans of both global pop culture and immersive entertainment. Travel agencies and lifestyle brands in Kolkata are already reporting an uptick in inquiries for Yas Island packages, capitalizing on the city’s growing appetite for experiential holidays.