Melorra (www.melorra.com), one of India’s fastest-growing D2C brands, is set to expand its portfolio by venturing into the men’s jewellery category with its latest collection designed exclusively for the contemporary, stylish man. Consisting of chains, bracelets, stud earrings, pendants, and rings, the collection will come in a range of diamond and gold (14kt, 18kt & 22kt).
Melorra’s latest collectionis modern, bold, and versatile and aims to accessorise men through contemporary designs which are affordable, fit for everyday wear, and unique. The jewellery has been designed to add a touch of understated style to men’s outfits taking them from ordinary to trendy and modish. The new collection is available in Melorra’s 23 experience centres and can be delivered across 26000+ pin codes. Melorra has been a disruptor in the fine, trendy, and lightweight gold jewellery segment since it started operations in 2016. With 75 designs being launched every week, Melorra allows every Indian easy access to its wide range of designs.
The company has witnessed accelerated growth over the past year and expects the trend to continue during the festive season. Speaking about the launch, Saroja Yeramilli, Founder and CEO of Melorra, said, “We are looking forward to helping our male customers find the right piece of jewellery that best suits their style, personality, andpreferences”