MelBet, a global leader in the real-money gaming sector, has announced the extension of its partnership with the four-time Caribbean Premier League (CPL) champions, Trinbago Knight Riders (TKR), for the 2024 season. The collaboration will see the MelBet logo featured prominently on TKR’s playing and training jerseys, as well as at their home stadium and across the team’s social media platforms.
This long-standing partnership has been marked by success both on and off the field, enhancing fan engagement through various initiatives. Fans can look forward to exclusive opportunities, including giveaways of brand merchandise and interactions with star players. A representative from TKR highlighted that MelBet’s support continues to elevate fan experiences.The CPL 2024 season will run from August 29 to October 6, where TKR will aim to add another title to their trophy cabinet.
Given the close association of the Knight Riders brand with Kolkata through their Indian Premier League team, Kolkata Knight Riders (KKR), this partnership resonates with cricket fans in the Kolkata market. The synergy between MelBet and the Knight Riders brand fosters fan loyalty, extending across both Caribbean and Indian audiences, boosting engagement in both regions. MelBet, founded in 2012, remains a trusted platform for over a million players globally.