Mahindra’s Construction Equipment Division (MCE), a part of the Mahindra Group, announced their unique and disruptive customer value proposition “Get Highest Productivity Per Liter of Fuel or Give Machine Back” Guarantee for their BS4 range of Backhoe Loaders – Mahindra EarthMaster.
The new range features the proven and reliable 74 HP CRi Mahindra Engine and many other technological advancements, besides the cutting-edge iMAXX Telematics solution, all of which together, ensure guaranteed better fuel efficiency. EarthMaster range is well suited for all types of backhoe applications, be it mining, trenching, crushers, building construction or any other work in the construction industry. Mahindra BS4 Backhoe Loader – EarthMaster, will provide them an edge, complete peace of mind and scale up their CE business, delivering higher prosperity.
Jalaj Gupta, Business Head, Commercial Vehicles Business Unit, Mahindra & Mahindra Limited said, “The ‘Guaranteed Higher per litre productivity (or Give Back Machine’) Promise is a landmark move in the construction equipment space. We firmly believe that it will reaffirm our customers’ faith in Mahindra’s ability to create technologically advanced, class-leading products and set higher standards for the Indian CE industry. The Service Uptime Guarantee further reinforces our commitment to our customers and our confidence in our products and after-sales capabilities. Our new BS4 machines have delivered higher fuel efficiency, which is the outcome of Mahindra’s superior technological prowess rooted into a deep understanding of the Indian customer. Additionally, MCE is offering a Service guarantees to ensure higher uptime for our customers through the guaranteed speedier turnaround of the machine.”
