The country’s largest selling whisky, McDowell’s No1 announced a complete brand renovation. The new approach will incorporate a new logo unit, a better-balanced whisky and a sustainable packaging- the biggest change for the brand since its launch in 1968. The new campaign #TheNewNo1 & #ChangedWithYou pushes all the boundaries with its communications by becoming progressive, inclusive, confident, young and aspirational. The brand will also for the first-time feature women in all its communications – offline & online.
The new pack is aimed at modernizing the brand McDowell’s No1. The pack design retains elements that are distinctively McDowell’s including the recognizable logo. The bottle will now sport a modern contemporary design that is slightly taller than the existing bottle, giving the bottle a premium look. The new McDowell’s No1- Original promises to bring a more balanced whisky experience. The McDowell’s No1- Luxury, the Smoothest No1, will offer a superior experience for its diverse consumer portfolio.