Reinforcing its commitment towards ensuring greater financial protection for the country, Max Life Insurance Company Ltd. unveiled the findings of the third edition of its flagship survey ‘Max Life India Protection Quotient 3.0 (“IPQ 3.0”)’ in partnership with KANTAR. As per the survey, urban East India witnessed a positive movement of 2 points on the protection quotient scale from 34 (as per the
previous IPQ 2.0 survey) to 36 points (as per IPQ 3.0).
V. Viswanand, Deputy Managing Director, Max Life said: “The latest edition of our flagship survey ‘India Protection Quotient 3.0’revealed that while issues surrounding financial preparedness were magnified during the pandemic, urban India including the East region, navigated the challenges proactively.”
Conducted in the most uncertain and challenging times, Max Life IPQ 3.0 assesses the notable shifts in East India respondents’ attitudes from the beginning of the lockdown in March 2020, through the different phases of COVID-19, until the announcement of viable COVID – 19 vaccines in December 2020, making this one of the most comprehensive financial studies carried out during COVID-19 situation.