Max Fashion announces ‘New New You’ campaign with Kalki Koechlin

Max Fashion, the popular fashion brand under Dubai-based Landmark Group, has launched its latest campaign, “New New You,” featuring renowned actor Kalki Koechlin. This initiative aims to inspire self-confidence and reinvention through a vibrant collection suitable for various occasions, from festive celebrations to casual outings.

The campaign highlights a refined assortment of styles, including workwear and high-glam occasion wear, ensuring there’s something for everyone. Kalki Koechlin, known for her bold fashion choices and diverse roles, embodies the spirit of the campaign, encouraging customers to explore different facets of their personalities.

In Kolkata, fashion enthusiasts can expect to see the latest trends from the ‘New New You’ collection, which promises freshness and excitement. Max Fashion’s strategy of launching new styles weekly across its 520+ stores nationwide further solidifies its commitment to delivering quality and innovation.