Mastercard has joined hands with premier live entertainment firm EVA Live to roll out over 20 high-profile music and performing arts events across India between October and December 2025. The landmark collaboration, Mastercard’s first-ever performing arts sponsorship in South Asia, promises electrifying performances from global icons like Enrique Iglesias, A.R. Rahman, and DJ Tiësto.
The series kicks off in Mumbai on October 30 with Enrique Iglesias’ return to Indian stages after 13 years. Mastercard cardholders from India, Sri Lanka, Bangladesh, and abroad will enjoy early ticket access, exclusive lounges, meet-and-greets, and a 10% post-presale discount. Tickets are available to all Mastercard users—credit, debit, and prepaid—at www.priceless.com/music.
In Guwahati, the collaboration is expected to energize the growing market for live music and premium experiences. With the city’s youth increasingly engaging in global entertainment trends, local demand for such mega-events is on the rise. Mastercard’s exclusive benefits may well position Guwahati as a prime stop for future tour extensions. EVA Live’s Deepak Chaudhary said the tie-up marks “a transformative era for live music in India,” while Mastercard aims to deepen fan-artist connections with unforgettable moments.