Malabar Gold & Diamonds, one of the world’s largest jewellery retailers, has launched the 15th edition of its flagship Brides of India campaign, known as one of India’s most anticipated bridal showcases. This year’s campaign features 22 brides and 10 celebrities including Alia Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor, Sreenidhi Shetty, Rukmini Maitra, Sabyasachi Mishra, Prarthana Behere and Manasi Parekh, highlighting the cultural depth and emotional stories behind Indian weddings.
The brand film, directed by Abhishek Varman with music by Shubhajit Mukherjee, captures rituals, emotions and heritage that shape every bride’s identity. Chairman M. P. Ahammed said the 15th edition is a tribute to the memories, relationships and traditions that define Indian brides, backed by Malabar’s transparency and quality assurance.
The campaign showcases regional identities—from Rajasthan’s polki craft to Tamil Nadu’s temple jewellery, Kerala’s kasavu-inspired gold and Bengal’s intricate motifs—while allowing brides anywhere in India to choose any cultural style. The campaign has generated strong interest among upcoming brides seeking culture-rich yet contemporary designs. Retailers in the city say demand is rising for Malabar’s signature Divine, Precia and Diamond collections, particularly among families preparing for the winter wedding season. Celebrities praised the campaign for capturing the balance between tradition and personal expression, reinforcing Malabar’s position as a leading bridal jewellery destination.