Jewellery retailer Malabar Gold & Diamonds today launched its first showroom in Assam at Guwahati, marking a major step in the company’s expansion across East India. With the opening, the brand’s presence in the eastern region has increased to 21 showrooms.
Spread across 8,000 square feet, the new outlet has been designed to offer a premium jewellery shopping experience with spacious displays, modern interiors and personalised customer service. The showroom was inaugurated by SonuSood along with O. Asher, Managing Director, India Operations, in the presence of senior company officials, customers and members of the local community.
The showroom features a wide range of gold, diamond, platinum, gemstone and silver jewellery for bridal, festive, gifting and daily wear categories. Customers can explore collections including Mine diamond jewellery, Era uncut diamonds, Precia gemstone jewellery, Ethnix handcrafted jewellery and Virazpolkijewellery.
A major attraction is the Chitrangi collection, inspired by the artistic heritage of Bengal and Odisha, featuring temple motifs, alpana-inspired patterns and traditional Eastern craftsmanship.
Speaking on the launch, Malabar Group Chairman M. P. Ahammad said Guwahati’s cultural and commercial importance made it a strategic market for the company’s expansion in the North East.
In Guwahati, the launch is expected to strengthen organisedjewellery retail in Assam as consumer demand for branded and certified jewellery continues to rise. The entry of a large national brand like Malabar Gold & Diamonds could further boost competition, improve customer choices and support growth in the premium jewellery segment across the city and the wider Northeast market.