Mahindra & Mahindra Ltd. has launched the Thar ROXX, touted as ‘THE’ SUV, setting new benchmarks in the Indian automotive industry. Priced from ₹12.99 Lakh, the Thar ROXX blends iconic design with advanced technology, offering a luxurious yet rugged driving experience.
Powered by the new M_GLYDE platform, the Thar ROXX ensures a smooth, refined ride with best-in-class dynamics, featuring the latest WATT’s Link suspension and Hydraulic Rebound Stopper (HRS). The SUV is available with two engine options: the G20 TGDI mStallion and D22 mHawk, delivering up to 380 Nm of torque, coupled with 6-speed manual or automatic transmission.
Designed to excel off-road, the Thar ROXX is equipped with India’s first Crawl Smart Assist and IntelliTurn for superior terrain management. It also boasts a panoramic Skyroof™, advanced Level 2 ADAS, and a Harman Kardon 9-speaker system.Bookings begin October 3, with test drives from September 14. Mahindra aims to make the Thar ROXX the No. 1 SUV in its segment within the next 3-5 years.