Mahindra & Mahindra Ltd., India’s leading SUV maker, on Monday unveiled the New Bolero range, featuring upgraded variants with contemporary styling, advanced technology, and improved ride comfort. The New Bolero is priced between ₹7.99 lakh and ₹9.69 lakh (ex-showroom), while the Bolero Neo range starts at ₹8.49 lakh and goes up to ₹9.99 lakh for the top-end N11 variant.
The New Bolero comes with a bold grille, diamond-cut R15 alloy wheels, new Stealth Black color, leatherette upholstery, 17.8 cm touchscreen infotainment, and steering-mounted audio controls. Bolero Neo features a sleek grille with horizontal accents, dark metallic R16 wheels, new Lunar Grey and Mocha Brown interiors, 22.8 cm touchscreen with rear-view camera, and RideFlo Tech with MTV-CL & FDD suspension for smoother rides. Both models retain mHAWK engines and body-on-frame construction, ensuring durability and performance across urban and rural terrains.
Dealerships report strong interest, particularly for the top-end B8 and N11 variants. Buyers in the city’s semi-urban and urban markets are drawn to the combination of rugged performance and modern comforts. Dealers expect a surge in festive-season bookings, highlighting Bolero’s appeal in the Northeast as a reliable family and lifestyle SUV. Nalinikanth Gollagunta, CEO – Automotive Division, Mahindra, said, “The new Bolero range blends toughness, contemporary styling, and modern features, catering to both city and rural buyers across India.”