Mahindra’s Truck and Bus Division (MTBD), a leader in the commercial vehicle industry, has announced a groundbreaking initiative for its BS6 OBD II range of trucks, including the BLAZO X, FURIO, OPTIMO, and JAYO models. The new customer value proposition, “Get More Mileage or Give the Truck Back,” aims to tackle rising fuel costs and stringent regulatory standards. Mahindra’s latest range features the 7.2L mPower Engine and mDi Tech Engine with advanced FuelSmart Technology, Mild EGR, and the iMAXX Telematics solution, promising superior fuel efficiency and lower Ad Blue consumption. This guarantee, validated through extensive testing over 1 lakh kilometers and under various conditions, ensures customers receive the best fluid efficiency in the market.
“The mileage guarantee reflects our technological prowess and deep understanding of customer needs,” said Vinod Sahay, President of Trucks, Buses, CE, Aerospace & Defence Businesses at Mahindra & Mahindra Ltd. “Our commitment to operational efficiency and customer satisfaction positions us to lead the commercial vehicle sector in India.”Jalaj Gupta, Business Head – Commercial Vehicles at Mahindra, highlighted the initiative’s profitability boost for transporters facing rising fuel costs. “Our new mileage guarantee, ‘Zyada Mileage Nahin toh Truck wapas,’ offers unmatched value and efficiency,” he stated.
In Guwahati, a crucial market for commercial vehicles, transporters are optimistic about the new mileage guarantee. The promise of higher fuel efficiency and lower operational costs is expected to significantly impact their profit margins, offering a competitive edge in the regional market. Mahindra also offers comprehensive support, including 36-hour guaranteed turnaround at workshops, casualty coverage for drivers, and 24/7 emergency assistance.
