Zydus Wellness Ltd’s Complan, a popular health food drink, has launched a new “I’m Complan Boy-Girl” campaign featuring Bollywood star Madhuri Dixit. In the new communication Madhuri Dixit is highlighting criticality of Protein for growing kids and recommending Complan, which has 63% more protein than other leading kid’s health food drinks, as the best solution. Madhuri will be the face of the campaign in the Hindi-speaking markets.
In the new communication, Madhuri is shown talking to mothers and their kids during school annual day function. They share with audience that doctor emphasized critically protein in growing years of their kid’s and routine daily food is not always enough to cater to kid’s daily protein needs. They recommend Complan, a scientifically developed product with 63% more protein than leading kids’ health food drinks and 34 vital nutrients, which provides 2X faster growth, memory, and concentration.
The ad ends with the iconic tagline “I’m Complan Boy-Girl.” Speaking about association with Complan, Madhuri Dixit said, “Through this new campaign, we are helping them navigate this challenge so that they make an informed nutritional choice and growth of their kids do not get compromised”McCann World group India has conceptualized a TVC for Complan, which will air in five languages – Hindi, Marathi, Bengali Tamil and Telugu and be available on all digital and social media platforms.
