One of the largest organised jewellery retail players of Eastern India Senco Gold & Diamonds roped in renowned Bengali actress Madhumita Sarcar and the popular Assamese actress and dancer Sunita Kaushik as its regional ambassadors.
Madhumita Sarcar will promote the brand in West Bengal through a campaign which will go live on the occasion of PoilaBoisakh; Sunita Kaushik will portray the legacy of the brand and its wide range of exquisite jewellery collections in the North-Eastern states of Assam and Tripura around the same time as Bohag Bihu. It has also launched D’Signia showrooms in India which offer a premium jewellery retail shopping experience. Their Aham collection of jewellery caters to men and the Vivaha collection is the premium designer wedding jewellery range.
Customers can avail the benefits on purchases such as Up to Rs. 225/- discount per gram on Gold Jewellery, Flat 50% off + Free Gold on Diamond Jewellery, Flat 20% discount on Platinum Jewellery, 15% discount on making charges / retail value and 10% discount in stone value on Astral Gemstone. This offer is available across 127 showrooms and online channels till May 8, 2022.
The Director of Head-Design and Marketing at Senco Gold & Diamonds Ms. Joita Sen said, “I am sure our customers in the region will like and connect with our campaigns planned across platforms like print, outdoor, digital and TV featuring the two celebrities.”