Maaza, Coca-Cola India’s home grown mango drink, and the fastest-growing juice brand in India and South-west Asia, has unveiled its new ‘Aam Wali Dildaari, Bina Naam Wali Dildaari’ campaign. Currently, Maaza is one of the leading brands in the overall beverage category for Coca-Cola India. The Company aims towards the 1Bn USD brand mark for Maaza in 2023.
Maaza is one of the most loved household names in India and has been part of Coca-Cola’s ‘Fruit Circular Economy’ initiative since 2011. The brand has on-boarded the iconic south Indian superstar, Nagarjuna as the new face of the brand. His persona and charisma not only reflect Maaza’s philosophy of ‘Dildaari’ but also echo its popularity as the most loved household name in India. The light-hearted storytelling in the TVC depicts Amitabh Bachchan/Nagarjuna as a passionate Maaza lover and Pooja Hegde as an inquisitive kind citizen who loves to take part in social service activities.
Maaza has been sharing the goodness of rich and juicy Alphonso since 1976. This campaign has been conceptualized by Ogilvy India as a part of OpenX from WPP. Ajay Konale, Director Marketing, Nutrition Category, Coca-Cola India and Southwest Asia said, “We are also humbled to have Mr. Bachchan, Ms. Pooja Hegde and Mr. Nagarjuna onboard with us to bring alive this philosophy of selfless generosity”
