Lizol, India’s leading disinfectant brand unveiled its new campaign ‘Safe To Touch’. The campaign is focused on raising awareness during the ongoing pandemic on the importance of surface disinfection to help fight germs and viruses. Since the onset of the Covid-19 pandemic, Lizol has been educating consumers on understanding the need for disinfection to help break the chain of this deadly infection.
The new campaign is a behavior change campaign and is aimed at educating consumers. The ‘Safe To Touch’ campaign will be Pan-India and in multiple Indian languages, focusing on the need to clean and disinfect surfaces to keep all safe and break the chain of infection.