LUX, India’s top beauty soap brand, celebrates its centenary in the industry, launched in 1924. With a legacy dating back to Hollywood’s golden era starring iconic stars like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe.
From the timeless elegance of Hollywood to the modern-day allure of Bollywood and beyond, LUX has adorned millions’ lives with its timeless elegance and modern-day allure. With ambassadors including Shah Rukh Khan, Virat Kohli, Anushka Sharma, Aishwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Isyana Sarasvati, and Dilraba Dilmurat, LUX continues to symbolize beauty and femininity globally.
Marking its 100th anniversary, LUX is thrilled to announce Suhana Khan as the brand’s newest ambassador for its iconic body wash range. With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered. Commenting on her association with LUX, Suhana Khan says, “I am truly honoured to be a part of LUX’s centenary celebration and to represent a brand that has epitomized beauty and elegance for generations.”