Luminous Power Technologies has reinforced its partnership with Rajasthan Royals as the Title Partner for the 18th season of India’s T-20 Premier League, aiming to accelerate solar energy adoption nationwide. The collaboration, unveiled in a high-profile event, introduced Luminous’ latest solar and advanced energy solutions, aligning with its mission to promote clean energy.
Rajasthan Royals players Sanju Samson, Nitish Rana, and Tushar Deshpande, along with team CEO Jake Lush McCrum and Luminous leadership members, launched a range of innovative products, including the EVO Inverter Series, ZELIO S Inverter Series, and EON Topcon Solar Panels. The event also marked the introduction of a 360-degree marketing campaign to enhance rooftop solar awareness and tackle consumer hesitancy regarding costs and complexity. Luminous is further amplifying its sustainability commitment through a #PinkPromise initiative, pledging to power six homes in the Sambhar region for every six-hit in an upcoming match. A special pink jersey featuring a solar panel motif underscores the brand’s push for clean energy and women-led transformation.
With growing interest in renewable energy, Guwahati’s solar market is witnessing increasing adoption of rooftop installations across residential and commercial sectors. Luminous’ expansion and awareness efforts are expected to boost demand in the region, where businesses and households are actively exploring solar alternatives to counter rising power costs. Luminous CEO & MD Preeti Bajaj highlighted the strategic role of cricket in promoting solar adoption. “Cricket connects millions, making it a powerful platform to drive awareness and inspire a movement toward clean energy,” she said. Rajasthan Royals CEO Jake Lush McCrum echoed this sentiment, emphasizing the sport’s influence in fostering sustainability.