Limca Sportz, a hydration drink from Limca India, has been named the Official Sports Drink for the ICC Men’s Cricket World Cup 2023, demonstrating its dedication to supporting athletes and active individuals.LimcaSportz Ion 4 is a low-calorie sports beverage that uses glucose, electrolytes (Sodium, Potassium, Calcium, Magnesium) , and B-vitamins to provide rapid rehydration and sustained energy during physical activities. Created by experts, it excels in rehydration, reenergizing, and replenishing.
It also conveys the message of #RukMat (never stop), embodying the brand’s relentless spirit of perseverance and vitality, promoting the spirit of cricketers. Neeraj Chopra, a gold medalist in Olympic and World Athletics Championships, expressed his excitement during the LimcaSportz Yo-Yo Challenge, stating, “This challenge is one that promotes efficient performance and motivates each participant to continuously push their boundaries.”
Limca Sportz has launched the Yo-Yo Test challenge, a comprehensive measure of an individual’s aerobic fitness and endurance. The first version will feature India’s Olympic gold medalist Neeraj Chopra on social media. The campaign, ‘Yo-Yo test leke Dekhao, World Cup jaane ka Mauka Pao,’ allows consumers to participate by scanning a QR code on a Limca Sportz bottle and winning tickets to World Cup matches. This initiative aims to boost cricket enthusiasts’ enthusiasm.