Limca, Coca-Cola India’s heritage brand, has released the 33rd edition of the Limca Book of Records, a reference book chronicling India’s achievements in 2023 and those that have stood steadfast over the years, under the theme of ‘India at her Best’. The book, a pioneering archive of Indian records, showcases the best Indian real-life stories of perseverance, patience, and performances. It covers India’s headlining achievements, from the Asian Games 2022 performance to the newly designed Sansad Bhavan, celebrating India’s achievements.
In 2023, India achieved significant success in sports, winning over 100 medals at the Asian Games 2022 in Hangzhou, China, and securing a spot on the global stage with Neeraj Chopra’s historic gold medal in the men’s javelin throw at the IAAF World Athletics Championships in Budapest.
Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports and Tea Category, India and South-West Asia Operating Unit at The Coca-Cola Company said, “I must also take this opportunity to congratulate the Limca Book of Records team for bestowing this iconic list of accomplishments for time immemorial.” The book showcases India’s achievements in 2023, including the largest flower carpet, world’s youngest swimmer, largest all-woman moving pyramid on motorcycles, India’s first solar probe Aditya-L1, and India’s first cloned cow Ganga, showcasing the country’s exceptional achievements.
