Levi’s® has introduced new summer fits with nearly 15 options, including retro-inspired flare, laid-back loose, and timeless classic straight. The brand’s “New Fits, Infinite Possibilities” campaign features brand ambassador and fashion icon Deepika Padukone in the latest styles, catering to every mood, style, and occasion.
Levi’s® offers a range of loose fits for comfort and effortless ’90s style, including the Low Loose, High Loose, and ’94 Baggy and ’94 Baggy Wide Leg. The Wedgie Straight is a vintage-inspired, ultra-flattering, asset-enhancing pair of jeans, while the Ribcage Straight Ankle has a high rise and summer-ready ankle crop. The 80’s Mom jeans combine a high waist, relaxed silhouette, and tapered leg for a mom-friendly look. Levi’s® also offers a range of flared jeans, including The Ribcage Cropped Boot, Ribcage Wide Leg, and the newest addition, the Ribcage Bell, with a super exaggerated bell leg for days of wear.
These versatile jeans are perfect for any occasion, whether you’re teaming low-waist or high-waist. Amisha Jain, Managing Director & SVP at LS&Co South Asia, Middle East, Africa asserted, “Deepika Padukone as our brand ambassador, really embodies how you can express yourself in denim and through this campaign, we hope that women will find that new favorite pair, in which their style comes to life”.