The Levi’s® brand has continued to push the boundaries of style and culture with its latest campaign, ‘Easy in Levi’s®’ Featuring Global Brand Ambassador, music icon and fashion trailblazer, Diljit Dosanjh, the campaign brings relaxed and loose fits to the forefront, redefining effortless style with confidence and ease. This association isn’t just about style—it’s a cultural moment. Few stars today shape trends like Diljit Dosanjh.
From sold-out world tours to turning heads in film and fashion, his influence transcends borders. Denim trends are evolving, and relaxed & loose silhouettes are taking centre stage. The ‘Easy in Levi’s®’ campaign introduces a range of new relaxed and loose fits that deliver a fresh take on comfort and self-expression.
The campaign unfolds through a series of dynamic montage films that capture Diljit Dosanjh in his comfort zone—at soundcheck, effortlessly moving through his world in Levi’s® Loose Fits. “With ‘Easy in Levi’s®’, we’re tapping into the growing demand for relaxed and loose silhouettes that marry comfort with style,” says Amisha Jain, Managing Director and SVP, South Asia, Middle East and Africa at Levi Strauss & Co. Levi’s® Loose Fits are available now across Levi’s® stores in India and online at www.levi.in.