Levi Strauss & Co. announced the appointment of a new leader in its commercial organization. Amisha Jain has been named as the company’s new senior vice president and managing director of South Asia-Middle East and Africa (SAMEA). She will be responsible for leading the company’s operations and ensuring that the geography continues to drive expansion and growth, contributing to the company’s success in Asia and around the globe.
She brings more than 20 years of experience across multiple industries including physical and digital retail, consumer goods and technology, and a strong track record of leading profitable, sustainable growth and transformation initiatives in both multi-national and domestic companies in India to the company. She was the chief executive officer at Zivame, India’s number one intimate-wear brand and platform where she is known to be a transformational leader and a turnaround specialist. She scaled the business nine times in three years before the business was acquired by Reliance Group in 2020. Amisha has an MBA from INSEAD and a master’s degree in electrical engineering from the University of Texas at Arlington. She started her career as an engineer with Motorola Inc. and has held roles across multiple functions including sales, operations and strategy at organizations like McKinsey & Company, Nike and Arvind Group.
Jain fills this role following the transition of Sanjeev Mohanty in late 2021.
The executive vice president and chief commercial officer of Levi Strauss & Co. Seth Ellison said, “We are thrilled to welcome such a dynamic, proven leader to the company.”