Lenovo has expanded its retail footprint in East India with the launch of six new hybrid experience stores, including in Kolkata and Patna, featuring exclusive gaming zones. With these additions, Lenovo now operates over 55 stores across West Bengal, Jharkhand, and Bihar, reinforcing its commitment to regional growth.
The new outlets in Bhubaneswar, Dhanbad, Raipur, and Ranchi have been designed to provide a hands-on, immersive experience with interactive displays, demo zones, and trained staff offering technical support. The hybrid stores in Kolkata and Patna stand out with dedicated gaming areas showcasing the latest in Lenovo’s AI-powered technology for gamers, students, and professionals.
Commenting on the expansion, Raghavendra Araveeti, Sales Head for North and East – Consumer Business, said, “East India is a key region in our growth journey. These new outlets are more than just retail spaces—they’re experience zones bringing our innovations closer to the people.” In Kolkata, Lenovo’s strategy is expected to pay off with rising demand from tech-savvy youth and working professionals. The inclusion of Lenovo’s latest devices like the LOQ, Legion, and Yoga Aura Edition has generated notable consumer interest, further boosting retail engagement in the region.