LEGACY COLLECTIVE, the Bacardi brand synonymous with the Spirit of India, has launched a remarkable Nakshi Kantha art piece in collaboration with the renowned NGO She Kantha at the prestigious Ahiritola Sarbojanin Durgotsav. This initiative aims to preserve the centuries-old tradition of Nakshi Kantha, celebrated for its intricate craftsmanship and rich storytelling rooted in Eastern India.
The event featured a captivating live demonstration on two 100-foot-long Kantha cloths, hand-painted by local artisans, highlighting the exquisite artistry of Nakshi Kantha. LEGACY COLLECTIVE also pledged a donation to support She Kantha’s efforts in promoting and preserving this traditional art form.
Ayaesha Gooptu, Head of Domestic Brown Spirits and RTD at Bacardi India, emphasized the importance of this collaboration, stating, “Our partnership with She Kantha underscores our dedication to preserving the unique Kantha embroidery tradition, which is synonymous with the cultural heritage of West Bengal.”This collaboration is set to resonate well in Kolkata, where a growing appreciation for traditional art forms complements the vibrant cultural scene during Durga Puja. By engaging local consumers through initiatives that celebrate and preserve heritage, LEGACY COLLECTIVE not only supports artisans but also enriches the cultural fabric of the city, positioning itself as a brand committed to community and tradition.
