udaan, India’s largest business-to-business (B2B) e-commerce platform, has announced that over 150 leading Fast-moving consumer goods (FMCG) brands have joined the platform in the last six months. The reputed brands stand to benefit from udaan’s robust network across the country and a long-standing relationship that the company shares with small retailers and kirana stores.
The FMCG category plans to expand its presence from 1200 cities currently to over 1500 cities, thus benefiting both the brands as well as retailer partners on the platform while enjoying the benefits of e-Commerce scale. Vinay Shrivastava, Head – FMCG Business, udaan said, “We look forward to enabling more national and regional brands to grow their business while empowering small retailers and kirana stores of Bharat with a range of products at affordable and transparent prices.”
udaan is a one stop solution for all business requirements in B2B space. It has built inclusive tech tools for Bharat, specially catering to the needs of brands, sellers, retailers & manufacturers providing them a level playing field to scale, trade and grow their business.