Kurlon, India’s iconic mattress brand, celebrates its 60th anniversary with a new logo and tagline, “Life Banegi Hula Hula.” This rebranding marks a significant evolution for the brand, positioning it to resonate with contemporary consumers and signalling freshness in the current market.
Kurlon acknowledges that Indians spend numerous active hours on their mattresses, including reading, talking, eating, and enjoying life’s moments beyond just sleep. This insight drives the new positioning of Comfort Meets Joy in every life moment. This is reflected in the line “Life Banegi Hula Hula” around which the new campaign is built.
The new Kurlon logo features a minimalist design with a dawn-to-dusk gradient, symbolizing trust and heritage. The brand’s commitment to providing comfort from morning to night is also reflected in the updated packaging, ensuring products stand out and resonate with consumers. Nilesh Mazumdar, CEO SheelaFoam Ltd. said, “This rebranding milestone is not just a visual transformation, but a fresh take on the category itself, where everyone is talking about sleep, Kurlon is going beyond it;. With ‘Life Banegi Hula Hula’, we wish to bring joy and comfort into every home”.