PepsiCo-owned snacking brand Kurkure has roped in Bollywood star Sara Ali Khan as its new brand ambassador, replacing actor Akshay Kumar. She made the announcement with an Instagram reel that shows her with a packet of Kurkure. The reel has been viewed over 50K times in just 10 minutes since it appeared!
In her instagram post she wrote, “Finally I can tell you all happily. I’m part of this chatpatta Family ️ Ab Kurkure mai lagega Sara ka tadka! Everyone should enjoy it all ladies and ladka♀️ Iss family mai masala na hoga kam Fine for masti, tasty, zayekedar fun.”
Speaking on the unveiling, Neha Prasad, Associate Director and Brand Lead, Kurkure said, “Bringing in her expressive and entertaining personality, Sara makes a great addition to the Masaladar family of Kurkure! Her enthusiasm and cheerfulness reflect the personality of Kurkure, and we are sure the audience will love her as a brand ambassador. We are confident that our partnership will not only enhance the reach of the brand, but also amplify our unique message.