Kolkata sees increase in Alexa Adoption

Millions of customers across the country have used the Amazon Alexa voice service on Echo smart speakers, the Amazon shopping app for Android, Fire TV devices and hundreds of Alexa built-in speakers, TVs, smartphones, smart watches and more by other brands. The number of requests to Alexa in 2021 increased by 68% with almost 50% customers from non-metro cities.

To celebrate Alexa’s India anniversary, Amazon has announced blockbuster deals which will be available on 15th and 16th February. During March-April’21, customers asked 11,500 questions every day about COVID, health and wellness related topics. Customers also loved starting and concluding their days with Alexa, they wished “Alexa, good morning” and “Alexa, good night” 11,520 times every day.
The Country Leader for Alexa, Amazon India Puneesh Kumar said, “We are constantly working to make Alexa more useful and delightful for customers in India with launches such as our most advanced Echo Show 10 with intelligent motion, India’s first celebrity voice with Mr. Amitabh Bachchan, and the Mahindra XUV700 vehicle with Alexa built-in.”

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