In a landmark move marking a shift in the city’s real estate landscape, Srijan Realty has launched Primus Ganges, Kolkata’s first premium senior living community on the banks of the Hooghly. The development reflects the city’s demographic evolution, with senior living emerging as a prominent and fast-growing asset class amid declining birth rates and increasing life expectancy in Bengal.
Industry data supports this momentum — India’s senior living sector is expected to grow at a double-digit pace over the next decade, according to Mordor Intelligence. Even as Kolkata’s overall residential sales dipped 10% QoQ in Q2 2025, demand for premium riverfront projects and purpose-built senior communities remains strong, signalling changing lifestyle aspirations and market maturity.
Local property experts note rising buyer interest in wellness-focused and community-oriented living formats. Kolkata’s cultural preference for community life and its tradition of riverside residences make senior living by the Ganges particularly appealing. Market watchers believe such projects could spur a new wave of lifestyle-led real estate investment in the city. Developed in partnership with Primus Lifespaces, the project promises secure, wellness-driven living, dedicated healthcare services, active-ageing amenities, and river-facing homes. “We aim to redefine senior living… offering dignity, independence and serenity,” said Keshav Agarwal, Director, Srijan Realty. Consultant nutritionist Hena Nafis added that senior-centric communities are now a “future-ready investment category.”