KISNA Diamond and Gold Jewellery has concluded its highly successful #Abki_Baar_Aapke_Liye campaign, marking a milestone in customer engagement by awarding 100 Maruti Celerio cars to lucky winners across India. The campaign, which ran from September 1, 2024, to January 18, 2025, attracted over 51,219 participants, driving significant sales in diamond and gold jewellery segments.
The campaign offered customers the opportunity to enter a lucky draw by purchasing diamond, platinum, or solitaire jewellery worth ₹20,000 or more, or gold jewellery worth ₹50,000 or more. Winners were selected nationwide, with key handover events held in cities like Delhi, Haryana, Maharashtra, and Tamil Nadu.
Guwahati witnessed a notable boost in sales during the campaign, with consumers embracing KISNA’s offerings as part of their celebrations. Retailers reported increased demand for diamond jewellery, reflecting a growing trend among urban buyers seeking a blend of tradition and luxury.“This campaign celebrates the trust and loyalty of our customers,” said Ghanshyam Dholakia, Founder & MD of Hari Krishna Group. Director Parag Shah highlighted its success in connecting with Indian households.