United Breweries Limited (UBL), the country’s largest beer manufacturer and a part of the HEINEKEN Company, is pleased to announce a price reduction of its flagship Kingfisher Strong Beer in Assam by Rs 40. Vivek Gupta, Managing Director & Chief Executive Officer of United Breweries Limited said, “Assam is an important market for us, and the recent positive measures by the State Government to reduce alcohol prices will benefit the consumers. By brewing Kingfisher Strong locally in Assam, we ensure that our consumers get access to fresh and good quality beer, while encouraging moderate and responsible consumption.”
Kingfisher Strong is celebrated for its balanced taste and moderate alcohol content. Consistent with quality and with reduced pricing, consumers in Assam can now savor their favorite beer at an even better value, further reinforcing UBL’s dedication to both consumer satisfaction and promoting moderation. UBL continues to champion moderate consumption with beer as a social beverage.
This decision is part of UBL’s ongoing efforts to provide consumers of Assam with fresh beer brewed locally in the state with premium ingredients and uncompromising quality. The growing acceptance of beer as a social beverage, attributed to its lower alcohol by volume (ABV), helps promote moderate and responsible consumption, The price reduction aligns with the recent positive measures by the Excise Department, Government of Assam on the reduction in alcohol prices across the state starting from September 1.
