United Breweries Limited announced that it has signed actors Rashmika Mandanna and Varun Dhawan as brand ambassadors for its iconic brand Kingfisher. The association will kick off Kingfisher’s ‘Spread the Cheer campaign, focused on celebrating this year as the ‘Year of the Cheer’.
Kingfisher is a youthful, contemporary, and fun brand, which constantly reinvents itself to engage with its consumers in new and exciting ways. The brand is associated with some of the best music, food, and sporting events, and lives up to its name of ‘The King of Good Times. Kingfisher has also created an exciting dance hook-step with Rashmika and Varun as their way of spreading the cheer. The TVC is shot by Raylin Valles and the music by composer Ram Sampath is sure to get you grooving.
The Chief Marketing Officer of United Breweries Ltd Debabrata Mukherjee said, “The ever-evolving consumer landscape and the continuous tectonic shifts in the media platforms are energizing us to strive for more in the way we approach integrated marketing communications and how we build winning partnerships.”