Kingfisher Premium Packaged Drinking Water, a brand under United Breweries Ltd (part of the HEINEKEN Company), has announced a landmark partnership with the Argentine Football Association (AFA) as its Regional Sponsor in India. The collaboration was formally unveiled at Buenos Aires’ iconic River Plate Stadium, with Mohit Raina, Category Head of Kingfisher, and Leandro Petersen, Chief Commercial & Marketing Officer of AFA, representing the two sides.
The move is aimed at expanding Kingfisher’s presence in key Indian football hubs, including West Bengal, Kerala, Goa, and the Northeast. The campaign will roll out a mix of digital and on-ground activations, including grassroots football programs to boost community engagement. Excitement is building as the Argentine National Team is slated to play a friendly in Kerala this October, a move expected to attract massive fanfare.
Gangtok, known for its strong youth football culture and deep engagement with global football, is expected to respond positively to the campaign. Local retailers anticipate increased demand for Kingfisher products, buoyed by the football fever and community-driven branding.